SPECIAL EDITION CAN DESIGN | COCA-COLA & RAPPI
Special Edition Can Design for Rappi, Colombia’s number one food delivery service and Coca-Cola’s most strategic partner in e-commerce. Acting as an intermediation platform between various types of users. Founded in Colombia in 2015, today it is present in 9 Latin American countries and more than 200 cities.
So, in 2018, around the time for Rappi’s 3rd anniversary, from Coca-Cola we proposed a special edition can, to celebrate the partnership.
The first design proposal is a city background with a bike silhouette, paying homage to Rappi’s city-wide coverage and the main means of transportation used in their delivery service.
The second option focuses on showcasing the food options that perfectly matched coca-cola: Every single rappi option. From Asian food to Colombian typical, from burgers to pizza, from sandwiches to sushi, from fries to hot-dogs. All you had to do is choose any coke flavor, the one that suits you best.
The third design, mixed both brands in a perfect balance. Using brand assets like the classic contour bottle and rappi’s iconic mustache, I created a background pattern and used Rappi’s infographic elements to highlight Coca-Cola at the center.
Design inspiration came from analyzing Rappi and Coke’s alliance: Food delivery, Coke as a perfect match for every meal, city-wide coverage and bike messengers, the contour and the mustache.
The color scheme bent Coca-Cola’s “power of red” rules and went full rappi (from magenta to white), as a bold move to let people know something special was happening, and even make it a collectible item.
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