What makes me a design strategist?
I define myself as a creative designer with half my brain working from a strategic thinking perspective and the other half, crafting innovative connections in design development. This means that I start by analyzing behavior, then underline a touchpoint roadmap, and finally, design with purpose.
Since 2007 I’ve been giving life to different projects in areas such as product, interior, retail, and experience design; all of them focused on building lasting and memorable relationships between brands and people. Throughout this journey, I’ve had the opportunity to work for big players such as Coca- Cola, HP, Kellogg´s, McDonald’s, Telefónica, AbInbev, Sodimac, Sony, Samsung, and Canon, amongst others.
Furthermore, I’ve been lucky enough to learn from both small and big companies throughout my professional experience; starting in local boutique agencies that specialize in retail design and in-house production and, more recently, adventuring in worldwide powerhouses such as Leo Burnett and DDB Latina. As a result, I have built a unique skill set that qualifies me to manage complex design projects, lead design teams and above all, develop design strategies that enhance the experience along the consumer journey.
A design strategist is a strategic and creative thinker, able to build, lead, and manage design teams, and projects in product development, packaging, shopper marketing, branding, retail, and experience design.
Empathy is what better describes Product design. It solves real problems for real people by understanding habits, behaviors, frustrations, needs, and wants of individuals, and then developing an aesthetic, concept-based solution.
The Essential touchpoint, Packaging is one of the most effective communication vehicles.
It has evolved with time to go beyond function and it is used to express character and personality.
Designing spaces is all about harmony, comfort, and human experience.
It’s all about the journey! Every person has a unique way of purchasing things.
In a modern world, brands need to understand this and become omnichannel to develop unique and engaging experiences.
The magic of 3D can help you bring any idea to life. From a prototype to be 3D printed to animated logos, 3D illustrations virtual characters, or a very engaging space, 3D is the perfect tool to visualize your project.